The Youth Wellbeing Movement begins
JCF launched the Youth Wellbeing Movement with Tito Jackson as Youth Wellbeing Ambassador. Jacqui Campbell's Runs in the Family was also launched and became an Amazon bestseller.
JULIAN CAMPBELLFOUNDATIONEmpowering Young People to Manage Their Wellbeing17 AUGUST · JULIAN'S BIRTHDAY
Youth Wellbeing Day brings young people, families, educators, artists and community leaders together around a simple belief: every young person deserves the tools, support and confidence to manage their wellbeing.

Youth Wellbeing Day takes place on Julian Campbell's birthday. It transforms remembrance into positive action: creating joyful, welcoming spaces where young people can express themselves, talk about emotions and discover practical ways to protect their mental health.
FROM A LONDON LAUNCH TO AN INTERNATIONAL MOVEMENT
Creativity, research, partnership and community have carried the movement forward—online, in person and across borders.
JCF launched the Youth Wellbeing Movement with Tito Jackson as Youth Wellbeing Ambassador. Jacqui Campbell's Runs in the Family was also launched and became an Amazon bestseller.
Young people, performers, volunteers and supporters came together in central London to celebrate confidence, connection, creativity and emotional wellbeing.
When communities could not gather in person, JCF convened online roundtables with mental-health and community leaders, including a discussion with Shadow Secretary Kate Green, and shared research on the impact of mental health on teachers and students.
Jacqui Campbell received the Mental Health Foundation's Black Innovator in Mental Health Award 2020/2021, recognising her innovative leadership and contribution to mental health and youth wellbeing. She was honoured alongside Archbishop Desmond Tutu.
The F*** Your Mood online festival used performance, honest conversation and youth voices to celebrate the Youth Wellbeing Movement and keep people connected.
The Foundation established a presence in Colombia, extending its commitment to early intervention and young people's emotional wellbeing into South America.
JCF's international reach continued with the development of a presence in Florida, bringing the Youth Wellbeing Movement to the United States.
Runs in the Family was released in Spanish as Es de familia, making its practical guidance accessible to more Spanish-speaking parents and families.
On 17 August, the movement returned to the heart of London with dance, DJ performances, workshops, Mood Map activities and conversations that put young people's wellbeing centre stage.
WATCH THE MOVEMENT GROW
Selected films from JCF's Youth Wellbeing journey. More performances, conversations and festival highlights are available on our YouTube channel.
On 17 August, young people, families, performers, volunteers and wellbeing practitioners came together at King's Cross for dance, music, workshops and positive conversations about emotional wellbeing.
Watch on YouTube ↗From the archive
Dance, drama, music and creativity give young people new ways to communicate.
Young people, families and communities meet in an open, welcoming space.
Workshops and the JCF Mood Map make emotional wellbeing practical and accessible.
Partners, volunteers and supporters help turn one day into year-round impact.
THE NEXT CHAPTER
Perform, volunteer, host an activity, become a community partner or help sponsor the next Youth Wellbeing Day.