Every year on 17 August — Julian Campbell Foundation International Youth Wellbeing Day
JULIAN CAMPBELLFOUNDATIONEmpowering Young People to Manage Their Wellbeing

17 AUGUST · JULIAN'S BIRTHDAY

One day.
A growing movement.

Youth Wellbeing Day brings young people, families, educators, artists and community leaders together around a simple belief: every young person deserves the tools, support and confidence to manage their wellbeing.

Jacqui Campbell with young performers and the JCF team at Youth Wellbeing Day 2019
Youth Wellbeing Day 2019 · London
WHY 17 AUGUST?

A celebration rooted in love.

Youth Wellbeing Day takes place on Julian Campbell's birthday. It transforms remembrance into positive action: creating joyful, welcoming spaces where young people can express themselves, talk about emotions and discover practical ways to protect their mental health.

FROM A LONDON LAUNCH TO AN INTERNATIONAL MOVEMENT

Our journey.

Creativity, research, partnership and community have carried the movement forward—online, in person and across borders.

201701

The Youth Wellbeing Movement begins

JCF launched the Youth Wellbeing Movement with Tito Jackson as Youth Wellbeing Ambassador. Jacqui Campbell's Runs in the Family was also launched and became an Amazon bestseller.

201902

Youth Wellbeing Day in London

Young people, performers, volunteers and supporters came together in central London to celebrate confidence, connection, creativity and emotional wellbeing.

202003

Community leadership during the pandemic

When communities could not gather in person, JCF convened online roundtables with mental-health and community leaders, including a discussion with Shadow Secretary Kate Green, and shared research on the impact of mental health on teachers and students.

2020–2104

Black Innovator in Mental Health

Jacqui Campbell received the Mental Health Foundation's Black Innovator in Mental Health Award 2020/2021, recognising her innovative leadership and contribution to mental health and youth wellbeing. She was honoured alongside Archbishop Desmond Tutu.

202105

A bold online wellbeing festival

The F*** Your Mood online festival used performance, honest conversation and youth voices to celebrate the Youth Wellbeing Movement and keep people connected.

202206

JCF reaches Colombia

The Foundation established a presence in Colombia, extending its commitment to early intervention and young people's emotional wellbeing into South America.

202307

A new presence in Florida

JCF's international reach continued with the development of a presence in Florida, bringing the Youth Wellbeing Movement to the United States.

202408

Es de familia

Runs in the Family was released in Spanish as Es de familia, making its practical guidance accessible to more Spanish-speaking parents and families.

202609

Youth Wellbeing Day at King's Cross

On 17 August, the movement returned to the heart of London with dance, DJ performances, workshops, Mood Map activities and conversations that put young people's wellbeing centre stage.

WATCH THE MOVEMENT GROW

Stories in motion.

Selected films from JCF's Youth Wellbeing journey. More performances, conversations and festival highlights are available on our YouTube channel.

2026 HIGHLIGHTS

Youth Wellbeing Day 2026

On 17 August, young people, families, performers, volunteers and wellbeing practitioners came together at King's Cross for dance, music, workshops and positive conversations about emotional wellbeing.

Watch on YouTube ↗

From the archive

2017

Launching the movement

2019

Youth Wellbeing Day

2021

Online festival highlight

Explore the JCF YouTube channel ↗
01

Express

Dance, drama, music and creativity give young people new ways to communicate.

02

Connect

Young people, families and communities meet in an open, welcoming space.

03

Understand

Workshops and the JCF Mood Map make emotional wellbeing practical and accessible.

04

Act

Partners, volunteers and supporters help turn one day into year-round impact.

THE NEXT CHAPTER

Help the movement reach more young people.

Perform, volunteer, host an activity, become a community partner or help sponsor the next Youth Wellbeing Day.

Start a conversation →Support JCF's work